Stealing the Show at GBBO

How do you stand out during the biggest ad break on British television? With cakes that talk, of course. Our personality-packed idents have become fan favourites and transformed the Germanic Dr.Oetker brand into something far more exciting and engaging.

Our Dr.Oetker talking cakes were a big hit on social too.
We used them to push products, comment on the show, and get people salivating.