Soreen’s sales traditionally dip during the Halloween period, so Cheetham Bell created an innovative idea for a Halloween themed Soreen product that mums could hand out to trick-or-treaters. The new lunchbox loaves had to be instantly recognisable as Soreen, but had to have a kid-friendly Halloween feel.

Our simple yet powerful idea to make Soreen instantly ‘Halloweeny’ was to change its name to ‘Scream’. Supported by a cast of creepy characters, the two fun flavours, Toffee Apple and Chocolate, really grab you from the shelves!

Scream packaging