The second execution of the ‘Because Your Sleep Matters’ campaign presented the nation with the daily misfortunes of those lacking a good night’s sleep. Supporting the Autumn Sale, this TV execution shows the misfortunes of a sleeping commuter, and presents the solution; a Dreams bed at a great price. Using #NeedMoreSleep, we encouraged the public to share their own mishaps resulting from a bad night’s sleep, by offering the chance to get a much earned sleep with £500 to spend in store.
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