No-one likes being told they could have paid less for something. Particularly not by their smug house-mate. In this memorable 30 second commercial we see a gamer being told, in the most annoying way possible, that he could have bought his game cheaper if he bought it pre-owned. His patience eventually wears out and he resorts to violence!
The campaign was carried through to press ads and helped to increase sales by 19% YOY.