Having previously been marketed at young families, Thorpe Park needed repositioning as a theme park for teenagers.  Colossus, the world’s first 10-looping rollercoaster, was one of the first big new rides installed in order to speed up the re-appraisal of the park. To effectively communicate the USP of the 10 loops, we came up with the idea of showing the disorientating effects of the ride on a house-share of students.